What is Digital Marketing?
The short answer is it’s normal marketing but done online. We show you how to make the internet work for you, it’s where you are and it’s where your customers are. That could be in search engines like Google and Bing (UK, there are many others internationally). It could be on social media sites (we spend more than 60% of our time on sites like Facebook and Twitter). It could be asking questions (87% of searches performed every day are questions) it could be doing research or making purchases.
There are a lot of ways you can make your business marketing work harder for you online and it is all trackable, that’s why it’s the main spending choice for marketing in the 21st century for businesses of all shapes and sizes.
Digital Marketing is a suite of services or solutions, you don’t need them all but you may really benefit from doing one or two right. It is that simple.