PPC – Pay Per Click
PPC is a short cut, new business, needing fast leads? Then like any form of advertising offline, you can get fast results online. You can advertise on search engines or on specified sites using Google Adwords or the Google Display Network. You can rent advertising space on websites that are complimentary to your own, you can create or even rent specific lead generation websites (like this), where you pay per lead.
You can advertise on social media like Facebook and Twitter…..the ways and means you can get your business visible is growing all the time. You need compelling copy and good images with strong calls to action and you need to be able to test that what you do is working as well as it can. Having a PPC expert taking care of all that for you often makes a lot more sense that trying to do it all yourself.